Since the late 70’s Domino’s Pizza has collaborated with Rolex to create custom pieces to gift their franchise managers who met certain financial benchmarks. Originally, the Rolex Air King was the watch of choice up until the 2010 era. Then, a switch was made to the Rolex Oyster Perpetual. Not only was the watch model changed but so was the placement of Domino’s logo. In the 70’s, initially, the logo was featured on the dial as well as the company name “Domino’s Pizza”, around the 2000’s it made its way to the bracelet. However, in 2012, the company once known as “Domino’s Pizza” dropped the pizza and went by Domino’s, from then on out we would only see the logo on the bracelet and caseback.
The 2021 model is the Rolex Oyster Perpetual which features a white gold Domino’s logo on the bracelet, a 5mm lift lock system free easy link adjustment, to add or remove one link without the use of tools. This link function is not a feature previously included on the Oyster Perpetual. A seventy-hour power reserve, a domed bezel and flat, thin profile that can slide easily under a dress cuff. The caseback in this watch finds commonality in the Datejust and Day-Dates creating a more sophisticated look.
This watch is discrete, it’s not evident when worn that it is in fact a Rolex/Domino’s collaboration. A rare and more curious tradition in Rolex history, you’ll find more Paul Newman’s circulating around than the current generation Domino’s Pizza Rolex Oyster Perpetual.